Who our shoppers are
US shoppers 50 and up, and the families they shop for. Adults 50 and up account for more than half of all US consumer spending (AARP Longevity Economy, 2026). They research before they buy, they’re loyal when they’re treated well, and they shop for children, grandchildren and friends all year.
How we help your store
- Product pages with an honest read. Your products appear with Sinclair’s price check and a clear button straight to your store.
- Guides and gift lists. Daily guides and seasonal lists (gifts, hosting, new home, new pet) feature products from stores we’ve checked.
- Answers that point to you. When a shopper asks Sinclair where to buy, Marco points to stores we trust.
- AI assistants. Our public connector lets AI shopping assistants check a price with True Finds before they recommend a purchase.
Why it converts
A shopper who reaches you through True Finds has already checked the price and chosen your store. Honest pricing stands out here: when your price is a real deal, Sinclair says so.
How we work
- We partner with a variety of affiliate networks, so every sale is tracked and paid the way you already work.
- We’re not a coupon or cashback site. We don’t publish coupon codes, bid on your brand terms or use cookie stuffing.
- Every page carries a clear affiliate disclosure.
- Sponsored placements are always labeled. Sponsors never change a verdict. Verdicts are not for sale.
Partner with us
- Not on a network? List your store, free.
- Want more information? Send a message to affiliates@truefinds.ai and we’ll reply within a day.